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바이트댄스, NBA와 AI 기반 맞춤형 모바일 콘텐츠 제작 글로벌 파트너십 체결 - 바이트댄스, NBA와 AI 기반 맞춤형 모바일 콘텐츠 제작 글로벌 파트너십 체결
  • 기사등록 2018-11-29 05:30:01
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전미농구협회(NBA)와 전 세계 다양한 콘텐츠 플랫폼을 운영하는 기술 선두 기업 바이트댄스가 다년간의 파트너십을 체결했다고 밝혔다. 


이제 수 억 명에 이르는 바이트댄스 내 플랫폼 사용자들은 NBA 관련 맞춤형 쇼트폼 모바일 콘텐츠를 이용할 수 있게 됐다.


이번 파트너십을 바탕으로, 바이트댄스는 지능적인 발견을 가능케 하는 자사의 AI 기술을 활용하여 NBA 콘텐츠를 더우인(Douyin), 터우탸오(Toutiao) 및 시과 비디오(Xigua Video) 플랫폼을 통해 중국 NBA 팬들에게 전달할 예정이다. 


중국에서 시청 가능한 NBA 콘텐츠는 정규 시즌, 올스타전, 플레이오프 및 파이널에 걸친 NBA 경기 하이라이트, 비하인드 스토리 영상, 사진 및 뉴스를 포함한다.





NBA 콘텐츠는 쇼트폼 모바일 비디오의 최종 목적지인 틱톡 플랫폼을 통해서도 전 세계적으로 시청 가능하다.





 미국을 비롯한 브라질, 인도, 인도네시아, 일본, 한국의 틱톡(TikTok) 사용자들은 경기의 재미와 짜릿함을 선사하는 특별한 NBA 하이라이트 콘텐츠를 고를 수 있으며, 현지 언어로 된 해당 국가 관련 NBA 콘텐츠를 접할 수 있다.


 

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